Oliver Aust

Not Enough Customers? It’s Your Message

First things first: What is message-market fit and why is it so important? Your message-market fit is determined by how appealing the messaging sounds to your customer.  If you are a founder, CEO or business leader you really want to nail this. With the right messaging, everything is made easier. It will attract the right people to your product, who want to be part of your journey and your brand. To be successful in business you need both product-market fit and message-market fit. If your product is not selling, it could be down to two things:#1 Your product or service …

Not Enough Customers? It’s Your Message Read More »

How To Become Unignorable In The Media

Are the media still relevant? You bet, at least if you want credibility and reach a big audience. And if you do it right (i.e you give them an interesting story), it is essentially free. Having worked with the media for the past 20 years, let me share 4 tips on how to become unignorable in the media:  Choose the right targets The most effective media outreach is targeted to publications in your field because their audience will already be interested in your key topic. These trade publications are read by the decision-makers in your industry; in other words, the influential …

How To Become Unignorable In The Media Read More »

100 Visionary CEOs, 100 More To Come

Could you get Bill Gates to speak at your event? Can a search engine plant a billion trees? Are CEOs born or are they made? These questions and many more have been answered in our podcast Speak Like A CEO in the past three seasons. Celebrating three years, a hundred visionary guests, and thousands of listeners, Speak Like A CEO has reached 100 episodes!  Lena, my co-host, and I have enjoyed every step of the road – and we look forward to the next 100 episodes. In these past three seasons, a few guests particularly attracted our listeners’ attention. So, if you too are …

100 Visionary CEOs, 100 More To Come Read More »

The best thing you can do this summer (ok, almost)

Just last week we ran our first online Personal Branding Bootcamp. It was a fun, insightful and educational experience. As on participant said: “You would not imagine how valuable the session was … and just at the right moment.” I am passionate about helping people to share their unique voice with the world and it was great to start clarifying the why, what and how of building a personal brand with such a motivated group. That is exactly what these bootcamps are for. During the intensive one-day bootcamp, participants had the opportunity to build their personal brand statement, develop their strategy and clearly …

The best thing you can do this summer (ok, almost) Read More »

How long does it take to build a personal brand?

How long does it take to build a personal brand? The answer is 30 days… then forever. Let me explain. Working with CEOs and founders in the past 20 years, I developed a method to get rapid results when building a personal brand. (CEOs are not patient, generally speaking). This success-formula is not about overnight fame on social media. It is about building a brand for the very people who matter most to your business. Find these key people and build a brand that provides value to them. Build a brand for the few, not the many. Why 30 days? …

How long does it take to build a personal brand? Read More »

3 ways to make money with a personal brand

Want to kill two birds with one stone? With a strong brand you can build your visibility AND make money. All at once. Investing time and energy in your personal brand benefits you immensely, whether you’re an entrepreneur or professional. It has a high ROI because everything you do will make you stand out in a crowded field. It’s not about becoming Instagram famous – it’s about becoming famous for a few thousand people in your category. And these are the people who will make the difference to you.  #1 Building a personal brand is a sure way to get more clients. With …

3 ways to make money with a personal brand Read More »

Stop networking, start connecting

Is it possible to build meaningful connections in a predominantly digital world? Forget networking. I believe that connecting with others is not a transactional exchange. Rather, it’s a genuine, human-to-human dialogue. How should you go about it? It’s about finding a system that works for you, where you feel at ease when forging these connections. You should feel comfortable to present yourself in an authentic and personable way to your audience. Think about what you can give to them, rather than what you can receive from them. Over the years, I have found a formula that works for me. I will share how I do it, but as I said, …

Stop networking, start connecting Read More »

Sharing Stories: The Root of Omio’s success

When it comes to being a digital thought leader, our minds may go straight to social media. But that doesn’t have to be the case, as proven by Naren Shaam.  Naren Shaam, the CEO and Founder of Omio (previously GoEuro), has a minimal social media presence. His LinkedIn is bare and his Twitter non-existent. Yet his personal story is entirely woven into public perception of the brand. How?  Naren Shaam is the king of interviews. From the Guardian to Forbes, his face and voice can be found in almost every major publication.  Naren has a knack for storytelling.  The story …

Sharing Stories: The Root of Omio’s success Read More »

Radical Vulnerability: How Tina Müller saved Douglas

How much should you share on LinkedIn? For Tina Müller, ‘almost everything’ seems to be the winning formula. Tina Müller, CEO of the perfumery chain Douglas, has successfully turned around a company that was struggling to adapt to the challenges of e-commerce. In less than two years, her messaging and active social media presence on both Twitter and LinkedIn have changed the face of the failing company. The effect of this on the business is clear. In 2014, Douglas saw a huge fall in revenue to €2,093.3m. Tina joined Douglas as CEO in 2017, and in a single year the …

Radical Vulnerability: How Tina Müller saved Douglas Read More »

Interview with Mathias Klenk, CEO of Passbase

Reputation Management has never been more important for CEOs across the world. We recently sat down with Mathias to record an episode of Speak Like a CEO and chat about how he manages his reputation.  At Passbase, Mathias is working to give people ownership over their own data. After facing their own identity verification problems, Mathias and his co-founders developed their engine, Passbase, from a few friends in a tiny San Francisco apartment to a company that straddles two continents. He talked to us about communicating across time zones, creating an environment that encourages feedback and of course reputation management: Why is …

Interview with Mathias Klenk, CEO of Passbase Read More »

Scroll to Top